The deeper down the rabbit hole you follow Bacchus, the more you search for value and quality. Years ago I chose $20 as a benchmark to separate the wheat the from the chaff in the world of value wine. Not all were great, but I highlighted some of the worthy finds in a frequent column called, “Wines for a Jack$on (Under $20)”. The first post debuted over five years ago on December 1st, 2009, summarizing the merits of Chateau Le Pavillon de Boyrein 2005 Bordeaux. (Interestingly enough, the current vintage still retails for under $20.)
Ever since, I’ve always kept firmly in mind the value that some wines deliver when priced under $20. Thankfully, the last five years have brought great change in the wine biz and quality has been working it’s way down the price point, thus rendering a vast supply of wines priced under $20. After dozens of posts later calling out my favorite new finds under the Jackson line, I’m proud to say that “Wines for a Jack$on (Under $20)” is now a permanent fixture in the new and improved Eataly NYC Wine Shop.
First opened in 2010, the retail shop at Eataly in NYC has catered to millions of visitors – delivering great wines and employing seriously talented folks along the way. Some staff members are still with the shop paying forward all the great vibes that wine imbues upon us. Others have gone on to blaze their own trails in new endeavors. Regardless they’ve all helped make the shop the great wine destination it is today. We recently relocated to an adjacent two-story space complete with temperature-controlled cellar room and much more space for many more labels, roughly 1,100 at current. Wine has never been as approachable and affordable than it is today, which means you don’t have to break the bank to drink well. Stop on by and check out our Wines for a Jack$son shelf or seek out your own $20 wine adventures and be sure to keep me in the loop.